Rental & Sales eCommerce for Multi-Channel Growth
Circulio is a multi-channel rental eCommerce and rental management platform for technical equipment hire businesses. One platform, multiple brands, multiple websites, multiple warehouses. Built for rental businesses ready to grow beyond back-office processing.
Not Growing? Then Change
Most rental businesses are operationally capable. The problem is not what they can do; it is what they cannot do. Their systems run back-office operations and nothing more.
That limits growth: a single standalone website, a separate rental management system, manual quoting workflows, availability that cannot be sold online, and no way to add new brands or enter new markets without duplicating effort across disconnected tools.
Circulio changes that. It provides eCommerce and rental management in one platform, with native Stripe and Xero integrations that automatically generate and post invoices, credit notes and deposit refunds. No manual intervention required.
Move standardised transactions online, sell availability in real time, redirect expertise to high-value work, brand trade and retail independently, and expand into adjacent markets without duplicating systems.
Circulio is not just rental management software. It is a multi-channel growth platform.
How most rental businesses operate today
- × A website disconnected from live inventory
- × No online checkout. Every job becomes an email chain
- × Manual quoting for every enquiry, large or small
- × Product duplication across disconnected systems
- × A second brand requires an entirely new system
With Circulio
- ✓ Real-time availability across all channels
- ✓ eCommerce handles online orders, payments, deposits and refunds
- ✓ Experts can still focus on complex, higher-value quotes
- ✓ Centralised product information management powers all channels
- ✓ New channels are managed in the same place as existing ones
eCommerce Built In
Not Bolted On
Straightforward rentals, kits & can move online. Complex, high-value or technical projects can remain within expert quoting workflows. Automation is applied where it creates value, expertise is preserved where it matters.
Explore eCommerce →Rental management systems and websites are inevitably separate systems. They should not be.
Circulio provides complete online eCommerce as an integral part of the platform, not a third-party webshop API bolted on the side.
Afraid of offering customers real-time availability? Have no fear. Circulio stays in perfect sync because everything is visible, all the time, in real time.
Availability That
Drives Revenue
Websites, availability, assets, product management, operations, customer management and support operate within a single platform.
No disconnected webshop. No sync delays. No plugin headaches. No calling IT. No surprises.
One Catalogue
All Your Channels
A single checkbox activates or deactivates any product on any channel. Every eCommerce site updates automatically: categories, menus, products, pricing, media, content, bills of materials and availability. No duplication of content. No duplication of work. No inconsistencies.
Explore product management →At the core of Circulio is centralised product information management (PIM) and digital asset management (DAM).
This is enterprise-grade multi-channel product management infrastructure, included within the platform as standard.
Increase Asset Utilisation
Increase Revenue
Every "Request a Quote" button is a potential revenue leak. A visitor has landed on your site, found what they needed, and then waited for an email.
For complex specifications and high-value projects, human expertise is still essential. But the majority of computer rentals, lighting packages, audio packages and AV kit hires are repeatable. The configuration does not change. The price does not need negotiating. The only thing that changes is who is asking.
Circulio lets you move those transactions online with real-time availability, automated confirmation and integrated payment, while keeping your quoting team focused on complex, high-value work that genuinely needs their expertise.
B2B
Pro LoanPR-EventsPress
Canon Test Drive
ClubMarketplace
One GroupTwelve Channels
Three trading companies. 12 separately branded websites. 20+ warehouses. All on a single Circulio platform — with not a single element of duplicated effort or data.
Multi-Channel Success
Proven at Scale
To see Circulio's multi-channel capability in action, look no further than the group behind hireacamera.com.
Three group trading companies run 12 completely separately branded websites, all on a single Circulio platform in the cloud. From leading-edge B2C rental eCommerce to white-labelled end-to-end operations and private 3PL services, the group runs its entire business on Circulio and Xero.
With more than 20 warehouses (a number of which are virtual), collection points across the country, and thousands of assets across multiple categories and owners, there is not a single element of duplicated effort or data.
Seamless, scalable growth. This is multi-channel success.
Payments, Accounting
Logistics and Marketing
Channel revenues can map to the same or separate chart of account codes, depending on reporting needs. Deposits, damage waivers and refunds are all handled accurately.
Today UK, French and Canadian tax structures are supported, including Canada's complex in-province and inter-province taxation rules. Rental eCommerce and accounting operate together, not as disconnected systems.
- Stripe: real-time payments, deposits, pre-authorisation and refunds
- Xero: invoices, credit notes, damage deductions and refund synchronisation
- ShipStation: the widest choice of carriers and service levels
- Klaviyo: customer workflows, campaigns, remarketing and segmentation
Deposits, pre-authorisation, full captures, refunds and channel-specific Stripe accounts. Built for rental workflows, not just retail checkout.
Invoices, credit notes, deposits and refunds post automatically. UK, French and Canadian tax structures, including inter-province complexity.
Your contracted accounts and every possible carrier service, outbound and return, with integrated label generation.
Custom comms workflows, campaigns, remarketing and segmentation connected to rental and sales order data.
Growth in rental rarely comes from adding more of the same. It comes from expanding into adjacent sectors, launching new brands and creating new revenue models that existing infrastructure simply cannot support.
Rental management systems cannot support these models without fragmentation and duplication. Circulio can, and does.
Scale Your Revenue
Not Your Costs
Scale structurally, not operationally. Circulio enables assets to be monetised across multiple channels, each with distinct business rules, pricing and accounting logic, while remaining centrally controlled from one platform.
Built for technical equipment sectors
Circulio supports technical rental businesses where high-value serialised assets demand real operational control, not a generic booking widget.
Cameras & Lenses
Our foundation stone. QR-coded serialised assets, B2C and B2B channels, manufacturer loan programmes and 10-plus channel deployments proven at scale.
Explore →Computer & AV
Move straightforward rentals online, reduce quoting admin and increase utilisation across tablets, laptops, projectors, monitors and AV kit.
Explore →Pro Audio
Rental and retail workflows together. From PA systems to mixing desks and monitors, and everything in between.
Explore →Lighting & Events
Stages, lighting, LED fixtures and kits for public sector, shopping centres and festivals: bundles, technician scheduling and installations.
Explore →Broadcast & Production
Cinema cameras, production switchers and OB kits: complex, high-value environments with serial-level asset control.
Explore →Laser, Survey & Measuring
Trade-focused equipment rental for laser levels, surveying tools, survey drones and calibration equipment.
Explore →Medtech & Medical Devices
Real-time availability, online ordering, full lifecycle audit trails and built-in sales conversion models like evaluation trials and Try-Before-You -Buy.
Explore →Press Fleets & Brand Assets
Total asset control, across unlimited storage locations, with real-time availability, online ordering and separate channels for internal stakeholders and external agencies.
Explore →
Four Pillars
One SaaS Infrastructure
Circulio's capabilities work together as an architectural whole. Each pillar reinforces the others, enabling rental businesses to grow without adding operational complexity.
Real-Time eCommerce & Online Booking
Move structured, repeatable rental transactions online with live availability, integrated checkout, deposit handling and automated confirmation. Complex projects remain in expert quoting workflows.
Multi-Site & Multi-Brand
Separate branded websites for subsidiaries, markets or manufacturer programmes, each with independent pricing, payment accounts and accounting logic. All from one central product catalogue.
Unified Product & Asset Management
Centralise product content, rental assets and sales stock. Activate or deactivate any product across any channel with a single checkbox. eCommerce sites, categories and menus update automatically.
Loan & Try Before You Buy
Manufacturer loan programmes, paid trial workflows and free-to-loan channels with controlled access and closed-loop conversion tracking. Proven in multi-brand manufacturer environments at scale.
Common questions about Circulio
What is Circulio?
Circulio is a multi-channel rental eCommerce and rental management platform designed for technical equipment hire businesses. It allows rental companies to run multiple branded websites, manufacturer loan programmes, white-label trade channels and consumer rental stores from a single platform, with real-time availability, integrated Stripe payments and native Xero accounting integration.
How does Circulio differ from standard rental management software?
Most rental management software handles back-office operations only. Circulio combines rental management with native eCommerce, so customers can browse inventory, check real-time availability and complete bookings online without any staff intervention. It also supports multiple independent branded channels, manufacturer loan programmes and Try Before You Buy workflows, all managed from one central platform.
Does Circulio support multiple brands and websites?
Yes. Circulio is built around a multi-channel architecture. A single Circulio account can run unlimited separately branded websites, each with independent pricing, customer access rules, payment accounts and accounting logic, all drawing from a shared product catalogue and asset pool. One customer currently runs 12 separately branded channels across three trading companies from a single Circulio installation.
Does Circulio integrate with Xero and Stripe?
Yes. Circulio has native integrations with both Xero and Stripe. The Stripe integration handles online payments, deposits, damage waivers, pre-authorisations and automated refunds. The Xero integration automatically generates and posts invoices, credit notes and deposit refund transactions, eliminating manual accounting entries entirely.
What is a manufacturer loan programme on Circulio?
A manufacturer loan programme on Circulio is a white-label or branded channel through which a manufacturer, such as Canon or Fujifilm, offers journalists, retailers or consumers the ability to borrow or trial products before purchase. Circulio supports free loan, paid trial and Try Before You Buy workflows, with controlled access, conversion tracking and full rental management built in.
What industries does Circulio support?
Circulio supports technical equipment rental sectors including cameras and lenses, computer and AV equipment, pro audio, lighting and events, broadcast and production, laser and measuring equipment, press fleet and brand asset programmes, and MedTech and medical devices.
Can Circulio handle real-time online booking?
Yes. Circulio's availability engine is fully real-time and customer-facing. When a customer browses a Circulio-powered rental site, they see live availability for their specific dates, drawn directly from the operational asset pool. When they book, the reservation is confirmed instantly and the asset is immediately unavailable to other customers. There is no manual step, no sync delay and no risk of double-booking.
Interested to see what Circulio can do for your business?
Get in touch. We will talk through your business, where it has got to, and where you want to take it. If we both think we are a good fit, we will demonstrate the platform, focusing on the multi-channel capabilities, eCommerce workflows and integrations most relevant to your business.