The rental and circular commerce software platform

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Innovation in the Circular Economy

Traditional vs Circular eCommerce

Traditional eCommerce

With traditional eCommerce, the process is relatively simple:
  1. Customer browses catalogue of products
  2. Customer orders a product (as long as its in stock)
  3. The product is shipped
  4. The customer receives the product

Circular eCommerce

With circular eCommerce, there are many more factors to consider:
  • All orders of a particular product must be taken into account to determine when a product is available and how many assets can be ordered for any given timespan
  • Non-working days must also be taken into account to determine when customers can receive and return their items
  • Collection must be arranged as well as delivery
  • Different warehouses, couriers, and delivery options can affect when products are available again
  • Assets may be returned damaged, lost, or stolen, so contingency for that must be accounted for
  • Customers may need to be vetted and/or arrange insurance / security deposits to minimise risk

Our strategy

We constantly seek the advancement in the resolution of technical uncertainty and strive to implement and deliver innovative software solutions to improve the re-use and availability of products within the circular economy. Our R&D focuses on advancing technologies, performance, and continuous improvement.